1. Focus
Threat to decreasing CSDs market and increasing to concerning “Health"
Target in a teenager male
The creative as the most challenging aspect of brand management
2. Mountain Dew Introduction
Invented by the Hartman Beverage Company in Knoxvile
The drink became a favorite
The bright yellow-green drink
in the green bottle
More sugar and more caffe
Dylan Marlais Thomas, 켈트 신화적 전통이 강한 웨일스 지방에 있는 항구도시에서 태어났으며 중학교 영어교사의 아들로 여덟 살 무렵부터 시를 쓰기 시작한 조숙한 꼬마 시인이었다. 부친이 근무하는 중학교에 다니던 시절부터 학교문예지에 시와 평론을 기고했으며 중학교 졸업 후에는 지방 신문기자로
반작용과 파괴와 모순의 연속이어야만 하오.”
트리스(Treece)에게 보낸 토머스의 서한 中
The Force That Through The Green Fuse Drives The Flower
The force that through the green fuse drives the flower Drives my green age; that blasts the roots of trees Is my destroyer. And I am dumb to tell the crooked rose My youth is bent by the same wintry fever.
Introduction of Commodore Hotel
1979’s opening in Busan 4 star Hotel
Underground 3 floor, Ground 15 floor 314 room possession
Commodore’s dictionary meaning –
Navy admiralhe ocean city of
Busan guarding Lee Sunsihn- admiral symbolization
Josun period royal palace reappearance Busan only Korean-style Hotel
(중략)
Differentiation Strategy
by Korean-
green growth that pursues economic growth and environmental protection via Green Transformation.
The government has suggested green growth in order to cut greenhouse gas emission, which is a transnational duty.
* GREEN GROWTH
<Green growth aims to economically grow but transform its pattern eco-friendly. So, it is to chase after economic development that accentuates environmental side.